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Instead, he will mark the day honoring Virginia Roberts Giuffre’s advocacy for victims of sex trafficking and continuing her work.

He is relaunching his sister’s nonprofit Soar (Speak Out, Act, Reclaim) to support victims of sex trafficking, abuse and domestic violence. Roberts Giuffre, a key accuser of late financier and convicted sex offender Jeffrey Epstein, died by suicide at 41 in April 2025.

In many ways, he’s just making his role official. He has spent the past year working for justice for Roberts Giuffre and other victims.

Roberts met with dozens of women who also say Epstein sexually abused and trafficked them. He stood at the U.S. Capitol to support the Epstein Transparency Act. He demonstrated outside Zorro Ranch in New Mexico to push for the release of unredacted documents in the Epstein files.

He has told his sister’s story again and again – how she accused Andrew Mountbatten Windsor, the former prince, of sexually abusing her at age 17 when she was trafficked by Epstein. And how she later built a beautiful life with three children.

“It’s fitting to launch it again on her birthday. She always wanted to bring joy and happiness to women as she helped them,” Roberts says in a video call from an office tucked into a corner of the Colorado home he shares with his wife and two children. Stenciled letters spell out JUSTICE on a wood sign behind him. It came from one of the Zorro Ranch demonstrators. “I always knew I’d work on the nonprofit, but I didn’t expect it would be without her.”

Now he wants the organization to be a resource hub for survivors, something his sister never had.

"We want to be that family for the survivors," says his wife, Amanda Roberts. "There is such a gap in support when a survivor comes forward. And we've seen how important it is for family to step up with a survivor."

Soar is relying on donations to help women, including an emergency fund to help victims of Epstein. The late Queen Elizabeth’s contribution to Soar might soon help. The former prince, her second son, settled a civil suit with Roberts Giuffre in 2022 for an undisclosed amount. He said he would make a “substantial donation” in support of victims’ rights to her organization but did not admit any wrongdoing.

A statement issued at the time said that the former prince “regrets his association with Epstein and commends the bravery of Ms. Giuffre and other survivors in standing up for themselves and others.” King Charles II removed Mountbatten Windsor's title in November 2025.

The Mirror has reported the settlement was $16 million, with the Queen contributing $2 million to the charity. Roberts Giuffre died in Australia without a will, so the estate is now tied up in disagreements between members of Roberts Giuffre's family.

Roberts Giuffre began trying to start the organization in 2014 to “help survivors of abuse – the opposite of what Epstein had done,” she wrote in her memoir, “Nobody’s Girl,” published posthumously in August 2025.

Her last attempt was in 2021, but it struggled as she battled lawsuits, wrote her memoir and suffered from mental and physical health issues.

When Roberts Giuffre first shared her story publicly to a British tabloid reporter in 2011 about how Epstein and Ghislaine Maxwell sexually assaulted her and trafficked her to the former prince, politicians and businessmen, she was dismissed along with other victims.

Undeterred, she continued to repeat herself. Louder, even – in civil suits and her accusations in criminal suits.

Epstein died by suicide in jail while awaiting trial on federal sex trafficking charges in 2019. He had served 13 months in a Florida jail in 2008 after pleading guilty to state prostitution charges. Maxwell is serving 20 years in prison after being convicted of sex trafficking minors and related conspiracy charges.

Roberts says he won't give up on his sister's work. While Soar isn't a political organization, he and his wife will continue to lobby for Virginia’s Law, which would remove the federal statute of limitations on sex abuse cases, and push for the release of all the Epstein documents.

Pushing for transparency and justice for victims can be discouraging, as files continue to be released with victims' names but often without those of the accused.

Acting U.S. Attorney Todd Blanche, who has been criticized by Epstein victims over the way the Department of Justice has handled the files, moved one step closer to confirmation on Aug. 7. Lawmakers introduced a bill on Aug. 5 to allow state attorneys general and survivors to sue the U.S. Attorney General and demand transparency in the files. New Mexico sued the Department of Justice for “stonewalling” its investigation into Epstein’s Zorro Ranch, where women, including Roberts Giuffre, say they were trafficked.

That’s when Roberts draws inspiration from his sister’s journals, her voice.

"You sit alone with yourself and question, 'Am I doing the right thing? Would she be proud? Would she be smiling down?' The journals give us that," he says. "She wanted other survivors to know that it is hard, and they think there is no way they can be happy. But that they can survive."

Laura Trujillo is a national columnist focusing on health and wellness. She is the author of "Stepping Back From the Ledge: A Daughter's Search for Truth and Renewal," and can be reached at ltrujillo@usatoday.com.