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The unexpected initiative spans sweatshirts, T-shirts, and hoodies that will be revealed at Fanatics Fest NYC on July 16, dropping online later in the summer.

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For now, only eight team pairings have been unveiled - the Buffalo Bills and the Beast; the Dallas Cowboys and Woody; the Las Vegas Raiders and Darth Vader; the New England Patriots and Captain America; the New York Giants and Wreck-It Ralph; the New York Jets and Buzz Lightyear; the Tampa Bay Buccaneers and Captain Hook; as well as the Washington Commanders and Hamm. These will be revealed on-stage at Fanatics Fest in an inventive Disney Fan Draft format, "reimagining the NFL Draft through an unmistakable Disney lens," according to Disney.

The eight arrivals are shoppable exclusively at the annual convention, taking place at the Javits Center, but rest assured that the remaining two dozen - set to touch down shortly thereafter in a more widespread capacity - are just as worthy of MVP status. (You can put your name on a waitlist to get notified when your team's Disney merch lands online.)

If you think the mashups are incongruous, think again. Disney and Champion worked from a place of intention for the entirety of this project's extensive research and development phase. They've pointed out distinct team-character links like Hamm's connection to the Commanders' legendary offensive line "The Hogs"; Captain America's inherent representation of leadership and patriotism, akin to what the Patriots stand for; the fact that the Cowboys and Woody are "rooted in classic cowboy iconography"; and the aviation-related parallels between the Jets and Buzz Lightyear.

"Great collaborations are built on shared cultural relevance, and that's what made these pairings so compelling from a design perspective," Marcus Rosie, Disney Consumer Product's Global Creative SVP, shared exclusively with WWD. "By merging Disney's character storytelling with the visual language of NFL fandom, we created a collection that feels equally at home in sports culture and everyday style."

The monumental endeavor was teased earlier this month in a co-branded social media trailer starring NFL Commissioner Roger Goodell.

In the clip, Goodell takes professional tips from Mickey Mouse over FaceTime, alluding to the close bond the two now have vis-à-vis their respective affiliations: the NFL and Disney, both steeped in strong identity, rich legacy, and passionate fandom.

View this post on Instagram As far as crossovers with professional sports teams are concerned, Toy Story devotees will be happy to know that this is not Disney's first rodeo, having previously launched MLB-themed trading cards across all 30 teams, collaborated with Formula 1 and the Formula 1 Academy alike, and released a Spider-Man-meets-NBA lifestyle capsule at Macy's.

Another major step towards football-specific integration? Disney and ESPN's "Year of the Super Bowl" campaign, gearing up for the latter's inaugural Super Bowl broadcast with new product drops, storytelling, and fan experiences happening until February 2027.

While you wait for the Disney x Champion NFL Collection - primed to become one of the buzziest pop culture-adjacent fashion rollouts of the year - shop the below fan favorites, proceeding to show off your present-day sports obsessions alongside friendly faces from childhood.

Since 1910, WWD - often referred to as "the fashion bible" - has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor's degree in journalism and international relations. Datskovska regularly reports on viral fashion releases that touch the worlds of pop culture and sports.

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