India’s smartphone market sees double digit decline, Nothing fastest growing brand
Counterpoint Research revealed that Nothing recorded 105 per cent year-on-year growth in Q2 2026, making it India's fastest-growing smartphone brand for the ninth time in the last ten consecutive quarters.
Xiaomi, including Poco, ranked fourth with a 13 per cent share, while Realme rounded out the top five. Both brands saw shipments decline as price hikes across their entry and mid-range portfolios hurt demand, particularly in the sub-Rs. 20,000 segment.
Apple's shipments fell 3 per cent year-on-year, leaving it with a 7 per cent share. Counterpoint noted that demand for the iPhone 17 series remained strong, but supply constraints and inventory shortages limited how many units actually reached consumers. Google, on the other hand, posted 68 per cent year-on-year growth in the ultra-premium segment above Rs 45,000, the highest in that category.What comes next
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