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The court’s order specifically covers deepfake content created without the actor’s permission, along with unauthorised commercial exploitation linked to unidentified parties, referred to in legal proceedings as ‘John Doe’ defendants.

The case highlights growing concerns within the entertainment industry over the misuse of celebrity identities through artificial intelligence tools, manipulated visuals and unauthorised promotional material.Which other celebrities have sought personality rights protection?

Dhawan joins a growing list of actors who have moved the Delhi High Court seeking safeguards against online misuse of their identities and likenesses.

In recent years, the court has granted similar protection to several public figures, including Amitabh Bachchan, Ajay Devgn, Arjun Kapoor, Abhishek Bachchan, Aishwarya Rai and Jackie Shroff.

These legal protections generally aim to prevent unauthorised commercial use, misleading endorsements, manipulated content and offensive material involving celebrities without their consent.Why are personality rights becoming important in the digital age?

The increasing use of artificial intelligence and deepfake technology has intensified concerns around identity misuse, especially for public figures whose images and voices are widely circulated online.

Legal experts and industry stakeholders have repeatedly raised concerns about the rapid spread of fabricated content, including morphed visuals and fake endorsements, which can impact reputations and lead to financial exploitation.

With the latest order in his favour, Dhawan has become another prominent actor to secure judicial intervention against the unauthorised use of his personality and digital identity.- EndsPublished By: Ritika SrivastavaPublished On: May 29, 2026 21:47 ISTAlso Read | Shahana Goswami admits to open relationship, multiple partners: Nothing is hidden