Will Kwality Wall’s big dairy push help it compete better in India?
The company also plans to invest more money in India after years of limited focus under Unilever. Prices in some categories are being reduced by up to 30%, while local flavours such as kulfi and kesar bhog are being added to attract more consumers.EXPANSION PLANS IN INDIA
Kwality Wall’s is also strengthening its cold-chain network and plans to place nearly one million cold cabinets across India to improve reach and storage.
Ter Kulve admitted the company lost market share over the years as rivals such as Amul and regional brands expanded quickly. He praised Amul for offering quality dairy ice cream at affordable prices.
India, currently a nearly $200 million market for the company, could eventually become its biggest business globally, he said.- EndsPublished By: Jasmine anandPublished On: May 29, 2026 17:29 IST
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